Often the first sign of your business that is noticed, pylon and monument signs often stand a bit away from the building to alert potential customers of your business when they drive by. To this degree, these signs can play a large role in attracting business to your doorstep. A monument sign is a ground sign generally having a low profile with little or no open space between the ground and the sign. They will have a custom built structure consisting of masonry, wood, metal, or materials similar in appearance that sits on a base or foundation. Pylon signs usually soar high above your business location and are ideal for plazas or busy neighborhoods. These will get attention from motorists who are still a long way away.